Importance of Speed of a Website

Seed of website matters a lot. It is an element that can make or break a site. Loading speed has a serious impact on your website traffic, conversions, page views, sales and online reputation. Increasing the speed will help you to improve your business and even help it grow.

Faster loading pages should be one of your top priorities. Speeding up your website will help you to get positive results with respect to conversions and page views. However, you should also provide your visitors with an enhanced user experience.

Good user experience is important to build a strong customer base and a strong brand. In case, your website takes forever to load, none of the designs and content will do justice. You will simply lose customers.

Website speed is a crucial element for SEO. When your website loads fast, your ranking in search engines will get higher. The reason is preference of Google for fast websites. Google rewards these website by giving them higher ranking on search engine results.

In addition to website speed, user experience is another factor that plays a major role in ranking algorithm of Google. Hence, by improving the speed of your website and user experience, you actually improve your SEO ranking. It affects traffic rate and attract more quality leads that are easier to convert into customers. The final result is increase in your sales and generation of more revenue.

Ways to Test Website Speed

Page Speed Insights – This is a free tool for testing website speed by Google. It is easy to use.

Pingdom – It is also a very valuable tool used by website designers for testing your website speed, reviews and grades performance of your website. The tool also tracks your website’s performance history to provide you with insight into any potential changes on your website speed.

YSlow – The tool tests your website speed. You will get advice on various ways to improve it.

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